Crisis
communications plans at schools and universities are often non-existent
or grossly inadequate, according to research by crisis communications
expert Gerard Braud.
Now is the perfect time to develop a Swine Flu Crisis Communications
Plan, as well as a plan that addresses school shootings and a host of
other likely, worse case scenario and bizarre crises that can occur at
schools.
This site specifically addresses crisis communications that takes place
with the media, parents, students and other key audiences during a
crisis. It should not be confused with text messaging systems or
generic terms such as “school crisis plans,” that
may be interpreted to cover issues ranging from NIMS compliance, to
emergency operations, incident command and even psychological
assessments of troubled students.
This is a written crisis communications plan that should be created for
each school system to work in conjunction with all of the above, and at
times it will be used when none of the above are needed.
Crisis communications expert Gerard Braud (Jared Bro) has developed a
crisis communications plan capable of saving lives because it provides
for life saving, rapid communications that exceeds the design of all
plans currently available. Furthermore, in educational environments
where decision making is slow and budgets are tight, Braud’s
Crisis Communications Plan + Plus system allows you to complete 6
months to 1 year’s worth of work in just 2 days. And while
similar plans could cost you $50,000 or more, Braud’s system
can be delivered for a fraction of the cost.
The Crisis Communications Plan + Plus system is so thorough that it
thoughtfully and chronologically anticipates every communications
decision you will need to make. It is so simple that it can be executed
by anyone who can read, even if they have no experience in public
relations or crisis communications. The secret is the
plan’s ability to provide life saving communications in the
critical first hour of a crisis.
In the wake of the Virginia Tech shootings, it is a sad footnote that
for 2 years prior to the crisis, Braud began giving away copies of
crisis communications plans identical to the VT plan, warning that such
plans would fail in a crisis. He further warned that schools with such
plans have a false sense of security and that the flawed plans are a
disaster waiting to happen.
Schedule a 2-day program exclusively for your school system, partner
with nearby school systems to share the costs, or register for one of
Gerard’s upcoming regional workshops. For more details, call
Gerard Braud at 985-624-9976 or contact him via e-mail at gerard@braudcommunications.com
