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Crisis communications plans at schools and universities are either non-existent or grossly inadequate. Crisis communications expert Gerard Braud (Jared Bro) has developed a crisis communications plan capable of saving lives because it provides for life saving, rapid communications that exceeds the design of all plans currently available.
Braud’s system is so thorough that it thoughtfully anticipates every communications decision you will need to make, yet so simple that it can be executed by anyone who can read, even if they have no experience in public relations or crisis communications. The secret is the plan’s ability to provide life saving communications in the critical first hour of a crisis.
In the wake of the Virginia Tech shootings, it is a sad footnote that for 2 years prior to the crisis, Braud began giving away copies of crisis communications plans identical to the VT plan, warning that such plans would fail in a crisis. He further warned that schools with such plans have a false sense of security and that the flawed plans are a disaster waiting to happen.
To participate in Braud’s 2-day program to create your own, customized crisis communications workshops , simply click this link. |
